Bud Light and Disney remain top of mind for many consumers. Whether they are boycotting the brand due to political stunts or embracing them for the same reason, they’re both in the spotlight. When two companies garner so much PR at one time, there is only one natural progression. To partner with each other. Because of this, Bud Light has just become the official beer of Disney World.
For those not familiar, Bud Light recently found itself in the news after a massive boycott. This was prompted by the company using self-identified transgender social media influencer Dylan Mulvaney to promote Bud Light. Disney has also been in the headlines after the announcement that they would replace the American Flag with the pride flag in June, which you can read about here. Both of these stories are very controversial and now the two brands are partnering up.
Bud Light Takes Over Disney World
Disney World offers a wide variety of beers. This includes Miller Lite, Coors Lite, Sam Adams, Blue Moon, and more. They also have plenty of specialty beer offerings. We did also mention here that Disney may soon allow carry-in alcohol, however, that seems to be put on hold for now. Beer at Disney World is not hard to find unless you are in Magic Kingdom. They also have plenty of different varieties. That is, until now.
It was just officially announced that Bud Light will become the official beer of Disney World. Disney is replacing all name-brand beers with bud light. That includes all of the beers we listed above. The specialty beers will still remain as is. For example, if you go to Oga’s Cantina, the beer offerings will still be the same. However, if you love Miller Lite or Blue Moon, you will no longer be able to buy that inside Disney World. At least for now.
While Bud Light is becoming the official beer of Disney World, this will not make them a corporate sponsor. For example, Southwest Airlines sponsoring Soarin’ as we reported here, is different than what is happening with Bud Light. It’s closer to how Coca-Cola is the official soda of Disney World and guests can only buy Coke drinks in the parks. Bud Light is taking over all of the taps inside the Disney World parks, essentially forcing people to drink Bud Light. There are a few reasons for this decision, which we will get into.
Disney and Bud Light Partnership
The partnership between Disney and Bud Light is twofold. First, both of the companies are making fairly controversial moves as noted at the top of the article. This is an effort to stand together as one in light of their controversial moves. They know they both kicked the hornet’s nest and now they are doubling down, but together. As the saying goes, “Ashes! Ashes! We all fall down!”
The other issue is Anheuser-Busch, the parent company of Bud Light is suffering financially. The boycott against Bud Light is clearly working. They need to make up for significantly lost revenue. They are attempting to do this by cornering the market inside Disney World. With Bud Light becoming the official beer of Disney World, guests are faced with only a few options. They can choose to drink Bud Light, pay more for a specialty beer, or not drink beer at all. Unlike soda, if guests don’t like Coke products, they can bring in their own soda. However, as we noted above, carry-in beer isn’t allowed at this time, and likely won’t be anytime soon with this news.
Anheuser-Busch expects they can make back some money with this move. In fact, guests at Disney are statistically more likely to support Bud Light through the controversy. Anheuser-Busch is just hopeful that Disney gets the law passed where 18-year-olds can legally drink in the parks as we reported here. That would increase their market size and help generate more revenue as well.
What do you think of Bud Light and Disney World partnering up amid controversy? Let us know your thoughts in the comments below!
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