Just Announced: Throwback Thursdays Coming to Disney World

Disney prices revert to 1971 prices on Throwback Thursdays

Is going to Disney World expensive? If you sleep in your car, bring your own food, and illegally sneak into the parks, no. In fact, that would be an extremely cheap trip. However, that isn’t realistic and includes illegal activity. So yes, Disney World is expensive. But Throwback Thursdays at Disney World were just announced and people are excited.

Disney World is going cash only in July
Bring your Disney $100 bills for Throwback Thursdays at Disney World!

Imagine going to Disney World with a few brand new Walt Disney $100 bills in your pocket since they are going cash only. You order lunch at Cosmic Ray’s Starlight Cafe and are about to pay $80 for your lunch for three people. Then you realize that it’s a Throwback Thursday at Disney and your meal only costs $8 for all three of you. It’s a Christmas miracle. Millions of people will experience this same joy with the announcement of Disney World Throwback Thursdays.

What is Throwback Thursday at Disney?

Throwback Thursday is when Disney reverts the price of things inside their parks to when Disney World opened in 1971. Essentially inflation will be out of sight and out of mind on these select days. It seems like Disney has been all about making money recently. We especially are seeing this with the new Mickey Mouse tax, which you can read about here. But now Disney is finally giving their customers a break.

Disney prices continue to skyrocket, leading to Throwback Thursday
Disney prices continue to skyrocket, leading to Throwback Thursday. Photo via MarketWatch

If you want to save a ton of money at Disney World without having to sleep in your car, Throwback Thursday will help. Food, tickets, and hotels will all be heavily discounted on these days to celebrate the good old days when Disney first opened. In fact, in 1971, the average price for a gallon of gas was $0.36. Clearly, things are far more expensive now than they once were and this is where Throwback Thursday comes in.

While exact prices aren’t specified, it was announced that guests will “save a significant amount of money in select places at Disney World. This includes dining, hotels, and tickets.” Annual Passholders will get the short end of the straw because most of them already have tickets and don’t need hotels. Luckily, Annual Passholders get their own discounts already. This really benefits the guests who visit once a year or less.

Why is Disney Launching Throwback Thursdays?

The idea of a Throwback Thursday where prices are reduced is a popular promotion. There are a few reasons companies do this. It’s partially goodwill to show their customers they care and throw them a bone. Customers get excited when companies give them discounts and of course the larger the discount, the happier the customer is. This is a great way to help build a brand. We know Disney’s brand is struggling right now. This is mostly due to Bud Light becoming the official beer, the drag days, and the pride flag fiasco. It’s also the 100th anniversary of the Walt Disney Company, so what better way to celebrate?

Disney prices revert to 1971 prices on Throwback Thursdays
Disney prices revert to 1971 prices on Throwback Thursdays. Photo via Disney

This is a way for Disney to look good again to their customers. There is also a long-term financial aspect, which stems from brand building. While Disney will take a significant revenue hit these days, it’s expected that people visit Disney World more because of these days, which will give Disney a positive return on investment in the long run. Yes, Throwback Thursdays will be a bad financial day for them, but in theory, it will be recovered.

So far guests are stoked about Throwback Thursdays. Getting a ticket to Disney World for only $3.50, which was the ticket price when it opened in 1971, has people excited. It’s already clear this program is generating goodwill and increasing the Disney brand reputation. It’s not yet clear how many Throwback Thursdays there will be and when they will take place, so be sure to subscribe to our emails below so you don’t miss a thing.

What do you think of Disney World Throwback Thursdays? Let us know your thoughts in the comments below!

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